“Too many products are developed to satisfy the desires, urges, and hunches of people within the company, rather than to meet the specific needs of the market external to the company. Products grow out of the desire to tinker, or because an engineer sees a purely technical challenge.”
Source: Albert D. Ehrenfried, “Market Development—the Neglected
Companion of Product Development,” IEEE Western Electronic Show
and Convention (WESCON) (San Francisco: August 24-26, 1955).
The quote is 60 years old and people keeps falling into the same trap.
2 months ago